Microsoft was once at the forefront of the mobile phone industry, with its Windows Phone operating system being touted as a serious contender against iOS and Android. However, after years of struggling to compete and declining market share, Microsoft effectively ended its phone ambitions in 2017 with the discontinuation of Windows 10 Mobile.
So, what went wrong and what can we expect from Microsoft in the mobile phone space going forward? Let's take a closer look.
Lack of App Ecosystem
One of the biggest challenges facing Microsoft phones was the lack of a robust app ecosystem. Developers were hesitant to invest time and resources into creating apps for an operating system with such a small market share, which led to a dearth of popular and essential apps. This led to a self-fulfilling cycle where users didn't see the value in the platform without their favorite apps, further pushing developers away.
Hardware Missteps
While Microsoft did release some innovative and well-designed phones, like the Lumia series, it also had some major hardware missteps. The launch of the Microsoft Kin in 2010 was a disaster, with the phone being pulled from the market just two months after release due to poor sales. Additionally, the company's acquisition of Nokia's mobile phone division for $7.2 billion in 2014 turned out to be a massive failure, with Microsoft ultimately writing off almost the entire cost of the deal.
Lack of Marketing and Branding
Another issue was lack of effective marketing and branding. Microsoft struggled to effectively communicate the benefits of its mobile phone offerings to consumers, leading to lackluster sales. Additionally, the company's more notable branding efforts, such as "Windows Phone" and "Windows 10 Mobile", were confusing and clunky, creating further barriers to adoption.
The Future of Microsoft Phones
So what now for Microsoft in the mobile phone space? While the company has made it clear that it has no plans to develop a new mobile operating system, it has hinted at a potential return to the market with a device running Android. The Surface Duo, a foldable Android device, is set to be released later in 2020, showcasing Microsoft's hardware and software expertise while running on one of the most popular operating systems in the world.
Time will tell if Microsoft can successfully pivot and regain relevance in the mobile phone space, but with a history of innovation and a strong brand, it's not impossible. For now, it seems that the era of Windows Phone has come to a close, but Microsoft's mobile ambitions may not be completely dead just yet
Here is the List of almost all Phones Manufactured and distributed to market under the name Microsoft
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[ phone:Microsoft Surface Duo 2 Android tablet. Details : Announced Sep 2021. Features 8.3″ display, Snapdragon 888 5G chipset, 4449 mAh battery, 512 GB storage, 8 GB RAM, Corning Gorilla Glass Victus.]
Surface Duo 2
[ phone:Microsoft Surface Duo Android tablet. Details : Announced Aug 2020. Features 8.1″ display, Snapdragon 855 chipset, 3577 mAh battery, 256 GB storage, 6 GB RAM, Corning Gorilla Glass 5.]
Surface Duo
[ phone:Microsoft Lumia 650 Windows Mobile smartphone. Details : Announced Feb 2016. Features 5.0″ display, Snapdragon 212 chipset, 8 MP primary camera, 5 MP front camera, 2000 mAh battery, 16 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 650
[ phone:Microsoft Lumia 950 XL Dual SIM Windows Mobile smartphone. Details : Announced Oct 2015. Features 5.7″ display, Snapdragon 810 chipset, 20 MP primary camera, 5 MP front camera, 3300 mAh battery, 32 GB storage, 3 GB RAM, Corning Gorilla Glass 4.]
Lumia 950 XL Dual SIM
[ phone:Microsoft Lumia 950 XL Windows Mobile smartphone. Details : Announced Oct 2015. Features 5.7″ display, Snapdragon 810 chipset, 20 MP primary camera, 5 MP front camera, 3300 mAh battery, 32 GB storage, 3 GB RAM, Corning Gorilla Glass 4.]
Lumia 950 XL
[ phone:Microsoft Lumia 950 Dual SIM Windows Mobile smartphone. Details : Announced Oct 2015. Features 5.2″ display, Snapdragon 808 chipset, 20 MP primary camera, 5 MP front camera, 3000 mAh battery, 32 GB storage, 3 GB RAM, Corning Gorilla Glass 3.]
Lumia 950 Dual SIM
[ phone:Microsoft Lumia 950 Windows Mobile smartphone. Details : Announced Oct 2015. Features 5.2″ display, Snapdragon 808 chipset, 20 MP primary camera, 5 MP front camera, 3000 mAh battery, 32 GB storage, 3 GB RAM, Corning Gorilla Glass 3.]
Lumia 950
[ phone:Microsoft Lumia 550 Windows Mobile smartphone. Details : Announced Oct 2015. Features 4.7″ display, Snapdragon 210 chipset, 5 MP primary camera, 2 MP front camera, 2100 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 550
[ phone:Microsoft Lumia 540 Dual SIM Windows Mobile smartphone. Details : Announced Apr 2015. Features 5.0″ display, Snapdragon 200 chipset, 8 MP primary camera, 5 MP front camera, 2200 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 540 Dual SIM
[ phone:Microsoft Lumia 430 Dual SIM Windows Mobile smartphone. Details : Announced Mar 2015. Features 4.0″ display, Snapdragon 200 chipset, 2 MP primary camera, 1500 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 430 Dual SIM
[ phone:Microsoft Lumia 640 XL LTE Dual SIM Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.7″ display, Snapdragon 400 chipset, 13 MP primary camera, 5 MP front camera, 3000 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 XL LTE Dual SIM
[ phone:Microsoft Lumia 640 XL LTE Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.7″ display, Snapdragon 400 chipset, 13 MP primary camera, 5 MP front camera, 3000 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 XL LTE
[ phone:Microsoft Lumia 640 XL Dual SIM Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.7″ display, Snapdragon 400 chipset, 13 MP primary camera, 5 MP front camera, 3000 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 XL Dual SIM
[ phone:Microsoft Lumia 640 XL Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.7″ display, Snapdragon 400 chipset, 13 MP primary camera, 5 MP front camera, 3000 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 XL
[ phone:Microsoft Lumia 640 LTE Dual SIM Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.0″ display, Snapdragon 400 chipset, 8 MP primary camera, 1 MP front camera, 2500 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 LTE Dual SIM
[ phone:Microsoft Lumia 640 LTE Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.0″ display, Snapdragon 400 chipset, 8 MP primary camera, 1 MP front camera, 2500 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 LTE
[ phone:Microsoft Lumia 640 Dual SIM Windows Mobile smartphone. Details : Announced Mar 2015. Features 5.0″ display, Snapdragon 400 chipset, 8 MP primary camera, 1 MP front camera, 2500 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 640 Dual SIM
[ phone:Microsoft Lumia 532 Dual SIM Windows Mobile smartphone. Details : Announced Jan 2015. Features 4.0″ display, Snapdragon 200 chipset, 5 MP primary camera, 1560 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 532 Dual SIM
[ phone:Microsoft Lumia 532 Windows Mobile smartphone. Details : Announced Jan 2015. Features 4.0″ display, Snapdragon 200 chipset, 5 MP primary camera, 1560 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 532
[ phone:Microsoft Lumia 435 Dual SIM Windows Mobile smartphone. Details : Announced Jan 2015. Features 4.0″ display, Snapdragon 200 chipset, 2 MP primary camera, 1560 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 435 Dual SIM
[ phone:Microsoft Lumia 435 Windows Mobile smartphone. Details : Announced Jan 2015. Features 4.0″ display, Snapdragon 200 chipset, 2 MP primary camera, 1560 mAh battery, 8 GB storage, 1000 MB RAM.]
Lumia 435
[ phone:Microsoft Lumia 535 Dual SIM Windows Mobile smartphone. Details : Announced Nov 2014. Features 5.0″ display, Snapdragon 200 chipset, 5 MP primary camera, 5 MP front camera, 1905 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 535 Dual SIM
[ phone:Microsoft Lumia 535 Windows Mobile smartphone. Details : Announced Nov 2014. Features 5.0″ display, Snapdragon 200 chipset, 5 MP primary camera, 5 MP front camera, 1905 mAh battery, 8 GB storage, 1000 MB RAM, Corning Gorilla Glass 3.]
Lumia 535
[ phone:Microsoft Surface 2 Windows Mobile smartphone. Details : Announced Sep 2013. Features 10.6″ display, Nvidia Tegra 4 T40 chipset, 5 MP primary camera, 3.5 MP front camera, 64 GB storage, 2 GB RAM.]
Surface 2
[ phone:Microsoft Surface Windows Mobile smartphone. Details : Announced Oct 2012. Features 10.6″ display, Nvidia Tegra 3 T30 chipset, 1.2 MP primary camera, 1.2 MP front camera, 64 GB storage, 2 GB RAM.]
Surface
[ phone:Microsoft Kin TWOm phone. Details : Announced Nov 2010. Features 3.4″ display, Nvidia Tegra chipset, 8 MP primary camera, 1240 mAh battery, 8 GB storage, 256 MB RAM.]
Kin TWOm
[ phone:Microsoft Kin ONEm phone. Details : Announced Nov 2010. Features 2.6″ display, Nvidia Tegra chipset, 5 MP primary camera, 1240 mAh battery, 4 GB storage, 256 MB RAM.]
Kin ONEm
[ phone:Microsoft Kin Two phone. Details : Announced Apr 2010. Features 3.4″ display, Nvidia Tegra chipset, 8 MP primary camera, 1390 mAh battery, 8 GB storage, 256 MB RAM.]
Kin Two
[ phone:Microsoft Kin One phone. Details : Announced Apr 2010. Features 2.6″ display, Nvidia Tegra chipset, 5 MP primary camera, 1240 mAh battery, 4 GB storage, 256 MB RAM.]
Kin One
[ phone:Microsoft Lumia 850 Windows Mobile smartphone. Not Details : Announced yet. Features 5.0″ display, Snapdragon 410 chipset, 10 MP primary camera, 2 MP front camera, 16 GB storage, 1000 MB RAM, (To be confirmed).]
Lumia 850
[ phone:Microsoft Lumia 1030 Windows Mobile smartphone. Not Details : Announced yet. Features 5.5″ display, 2600 mAh battery, 32 GB storage, 2 GB RAM, Corning Gorilla Glass 4.]
Lumia 1030
[ phone:Microsoft Lumia 1330 Windows Mobile smartphone. Not Details : Announced yet. Features 5.7″ display, Snapdragon 400 chipset, 14 MP primary camera, 5 MP front camera, 32 GB storage, 1000 MB RAM, Corning Gorilla Glass 4.]
Lumia 1330
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