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Microsoft was once at the forefront of the mobile phone industry, with its Windows Phone operating system being touted as a serious contender against iOS and Android. However, after years of struggling to compete and declining market share, Microsoft effectively ended its phone ambitions in 2017 with the discontinuation of Windows 10 Mobile. So, what went wrong and what can we expect from Microsoft in the mobile phone space going forward? Let's take a closer look. Lack of App Ecosystem One of the biggest challenges facing Microsoft phones was the lack of a robust app ecosystem. Developers were hesitant to invest time and resources into creating apps for an operating system with such a small market share, which led to a dearth of popular and essential apps. This led to a self-fulfilling cycle where users didn't see the value in the platform without their favorite apps, further pushing developers away. Hardware Missteps While Microsoft did release some innovative and well-designe...